Write Descriptive Page Titles

The page title appears at the top left of web browsers in the title bar and the first thing seen in search results.  By making your page titles straightforward, descriptive and relevant you make it less complicated for search engines to find out what each page is about, and people scanning through search results can quickly determine whether your document contains what they are seeking.

It is important to pay close attention in building the title elements for this reason and because the title is considered by many to be the single most significant element of the web page for search engines.   

It is not recommended to use greetings such as welcome in the page title or to make use of the same title text for all pages in a website. The latter practice makes it difficult for search engines, people browsing through search results and site visitors to quickly find out what each document is about.

A simple and descriptive title is also important from usability prospective for devices such as screen-readers with speech output used by people with visual impairment or by visitors wishing to return to the page as they make out the document title is their list of bookmarks. 

The best formats for accessible and SEO work together when it comes to the order of the text in the title element.  The following order works well:

Document title | Section name | Site or company name