>Do and Don't | SEO Information

Create valid HTML that is "Valid" in both semantically and in syntactical way. Use only CSS for visual formatting. Use tables for tabular data only, and don't use any unnecessary elements.
Configure your server correctly. Make sure that your server sends both the correct mime type and character set for your documents.
If you are using your own domain name, get one that is relevant to the content on your page. If you are selling PCs, "pc-sales.com" is a better choice of domain name than "supercoolstore.com".
Feel free to use appropriate <meta /> elements. While they may not affect your search results directly, they may provide search engines with more readable results.
Search engines have a tendency to put more emphasis on content early in the page - this means that you should avoid long navigational lists and sidebars before your content - incidentally, this will also make your pages more friendly for mobile devices and screen readers
Use strong and emphasized text carefully. If your entire page is a long piece of strongly emphasized text, the search engine can't decide what's important or not.
When linking, both to internal and external pages, use proper, relevant link text. Avoid "Click here", or similar text at all costs. Relevant link text helps search engines determine the relevance of a given page. Relevant link text also optimizes the reader's experience. Write link text that can be read out of context.
Read Google Information for Webmasters - and pay special attention to the Quality Guidelines. Do not ever try to cheat search engines using cloaking, sneaky redirects, or similar techniques. Don't adapt your content for the search engines.
Write concise, purposeful, and interesting text. Use paragraphs, headers, and links to break up large blocks of text.
Be kind to low-end users. Keep in mind modem, Lynx, and line browser users.
Offer text-only option
Limit size and number of inline graphics by using cropped thumbnails linked to full size images. Include alternate image markers.
Explain all links, e.g., "audio file," "link to gopher," "mail to webmaster"
Link subtly by writing text that makes clear what you are linking and why.
Use anchors to help user navigate quickly in a large page
Use consistent headers with logo and/or title to remind user that a suite of pages belong together. It's easy to lose track in cyberspace.
Construct pages that load quickly and are easy to navigate



		Do and Don't Create valid HTML that is "Valid" in both semantically and in syntactical way. Use only CSS for visual formatting. Use tables for tabular data only, and don't use any unnecessary elements. Configure your server correctly. Make sure that your server sends both the correct mime type and character set for your documents. If you are using your own domain name, get one that is relevant to the content on your page. If you are selling PCs, "pc-sales.com" is a better choice of domain name than "supercoolstore.com". Feel free to use appropriate `<meta />` elements. While they may not affect your search results directly, they may provide search engines with more readable results. Search engines have a tendency to put more emphasis on content early in the page - this means that you should avoid long navigational lists and sidebars before your content - incidentally, this will also make your pages more friendly for mobile devices and screen readers Use strong and emphasized text carefully. If your entire page is a long piece of strongly emphasized text, the search engine can't decide what's important or not. When linking, both to internal and external pages, use proper, relevant link text. Avoid "Click here", or similar text at all costs. Relevant link text helps search engines determine the relevance of a given page. Relevant link text also optimizes the reader's experience. Write link text that can be read out of context. Read Google Information for Webmasters - and pay special attention to the Quality Guidelines. Do not ever try to cheat search engines using cloaking, sneaky redirects, or similar techniques. Don't adapt your content for the search engines. Write concise, purposeful, and interesting text. Use paragraphs, headers, and links to break up large blocks of text. Be kind to low-end users. Keep in mind modem, Lynx, and line browser users. Offer text-only option Limit size and number of inline graphics by using cropped thumbnails linked to full size images. Include alternate image markers. Explain all links, e.g., "audio file," "link to gopher," "mail to webmaster" Link subtly by writing text that makes clear what you are linking and why. Use anchors to help user navigate quickly in a large page Use consistent headers with logo and/or title to remind user that a suite of pages belong together. It's easy to lose track in cyberspace. Construct pages that load quickly and are easy to navigate		Helpful Practices Use valid accessible markup Don't try to fool the search engines On-page elements Off-page elements Write quality content Get links Carefully submit Meta tags Friendly URLs Different spellings Descriptive page titles Use valid accessible markup Browser detection Do not use frames Real headings Do and Don't


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Do and Don't

Helpful Practices

Do and Don't